Propeller Magazine 100% Power Boat Magazine
TO ADVERTISE
THE MAGAZINE
Propeller Magazine is a bi-monthly publication dedicated to powerboats. It is a magazine that is designed wholly and totally to cater for those who are interested in power boats and everything associated them. Propeller Magazine covers everything from the hottest, most up-to-date information on new boats, the latest trends in power systems to racing and new gear available. Every issue will carry informative coverage of what’s happening both locally and overseas in the powerboat market.THE READER
Typically, a Propeller Magazine reader is predominantly male of upper income levels. The publication covers powerboats from 5 meters to 13 meters with values up to and in excess of $400,000, obviously these readers have generous, disposable incomes. This enables them to afford the luxuries in life such as overseas holidays, high priced homes, vehicles and toys.REASONS TO ADVERTISE
Propeller magazine
Delivers a guaranteed 100% readership into its target market.
Propeller magazine
Have most major boat manufacturers, boat importers and outboard distributors advertising on a regular basis.
Propeller magazine
Devotes 100% of its editorial pages to the powerboat market.
Propeller magazine
Has a waiting list for boat tests and is often the first choice of most leading manufacturers for new model releases.
Propeller magazine
Is 100% four colour and full gloss.
Propeller magazine
Is the chosen marine publication for in-flight reading on board Air New Zealand flights and in Koru Club and Qantas lounges, reaching that active affluent market with disposable income for luxury spending on boats & leisure activities.
Propeller magazine
Readers are predominantly males; 20 years plus of middle to upper income levels with disposable income.
CIRCULATION DETAILS
The average print run of Propeller magazine is approx 13,000 copies, with peak season reaching in excess of 15,000 copies. The magazine is distributed throughout NZ & in Australia through Independent Magazine Distributors in NZ and Gordon & Gotch in Australia.INDRUSTRY TESTIMONIALS
While some magazines talk circulation and readership, we believe in letting the results speak for themselves.Doug and Freddy, Congratulations on producing such a great publication. I would like to thank you, in particular for the June/July issue, which featured our Tristram Ultimo 781 on the cover and was evaluated within. The response and feedback was fantastic, with the end result in interest and sales exceeding any award ever won at a boat show. I would recommend your publication to any advertiser wanting to reach the powerboat market and industry. Thanks again for your efforts, we look forward to a continuing and valued relationship with you and the Propeller team.
Lance fink – Tristram Marine
"Although I advertise in most marine publications my greatest spend by far is with Propeller magazine. Not only does the magazine reach my target market, I am more than happy with the positive results and increased sales which reflects my major spend magazine."
Tony Hembrow - Rayglass Boats Ltd
We recently sold a boat to a client in the South Island. When we asked how he came to the decision to buy a new Smuggler, he said he had read the boat test article done by Propeller Magazine on our Smuggler Stealth 695XS in the Dec/Jan 07 issue of Propeller magazine.
When we give out your editorials to prospective clients, they often comment, ‘Oh, I’ve read that one.’
We would like to thank the team for all the hard work they do on such a well-respected and well-read magazine. We are happy to support you via our advertising, and we look forward to a growing circulation and more sales for both of us as a result of the efforts of the Propeller Magazine team.
Pauline and David Pringle - Smuggler Marine Ltd
"When Propeller magazine runs a test on any of our boats we have noticed an instant increase in inquiries through our dealer network. It's the only local magazine that relates 100% to our business."
Geoff Robinson – CSB Huntsman Boats Ltd
Propeller magazine is a must as far as I am concerned as it is directed straight at our target market. It's that simple! Over 90% of the inquiries we process at the factory can be directly related back to the magazine either by way of editorial or advertising."
Peter Johnson - Bonito Boats Ltd
It's not just HOW many magazines you sell.
It's WHO you sell them to!
MAGAZINE ADVERTISING RATES
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*Rates exclusive of GST.
*Inserts are available on request and rates are determined depending on size and bulk of material.
WEBSITE ADVERTISING RATES
Home Page advertising: $100 per month per side banner.All other side banners $10 per month.
Multiple side banner placement discounts available.
Please contact Doug Dukeson on NZ +64 (0)21 77 22 02
Mechanical Specifications Magazine
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Mechanical Specifications Website
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Please Note for Website Specifications:
(width x height) all measurements are in pixels for the website.
Our Digital File Formats
We use a Mac based design system with a G4 running Operating System 9.1 we use a 4 colour CMYK process.Image resolution should be no less than 300dpi. Images from the web are usually 72dpi and can only be used as tiny pics.
All our pages are converted to PDF and go direct to plate. We can read ZIPS, CDs and floppys.
Ads formats we prefer Quark Xpress files with all images and fonts included. (Most of our ads arrive in this format).
Adobe Photoshop – as a single TIFF or EPS - (no last minute changes to images or details possible). – or with all layers included if the ad needs to be re-sized to our magazine or if images are going to be changed later. Adobe Illustrator – turn all text to outlines and save as an EPS. Freehand – turn all text to paths and export as an EPS. Adobe Acrobat files (PDF) - no changes to images or text details are possible. Prepare the PDF in high res ‘press optimised’ quality rather than in low res ‘screen’ quality. PDF – Full page or double page spread – ads need a 5mm bleed. PDF – Less than full page - we convert these to an EPS to place on the page.
Digital formats single TIFF or EPS Pagemaker In Design We can accept them but prefer that they are saved as a PDF, or as a single EPS or Tiff file (with text turned to outlines and all images at 300dpi in CMYK, not RGB or Lab Colour).
